Keith Gerson is President of Franchise Operations at FranConnect and is a recognized leader with over 45 years of franchising expertise. Over the last nine years, he has worked closely with executive boards and leadership teams that make up a number of FranConnect’s portfolio of 800+ brands and 150,000+ franchise locations. Keith is focused on helping franchisors get to their desired goals from increasing franchise sales, improving franchisee profitability, increasing franchisee satisfaction, and the making and keeping of customers. He accomplished this through a blend of his extensive expertise, combined with technology, data analytics, and thought leadership. He is the author of The Franchise Book of Mentors, the FranConnect Franchise Sales Index, Overcoming the Franchise Operations Crisis, along with his numerous articles, blogs, and webinars which can be found on the company’s Resources Page.
Michelle Rowan is the president and COO of Franchise Business Review, a market research and consulting company specializing in franchisee and employee satisfaction, as well as franchise relations issues. She is the Chair of IFA's Women’s Franchise Committee and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups within the franchise industry and regularly speaks at industry events. She and her husband also own a tasting room and brewery in Kittery, Maine.